Academic experience | francisman

Academic Experience

Senior lecturer of Fundamentos de Marketing and Marketing Estratégico (2015 - 2017)

Senior lecturer of Fundamentos de Marketing, Marketing Estratégico, Marketing Research, International Marketing, Projecto, Marketing Planning at graduate level.
Senior lecturer of Inovação e Design, New Product Development, Consumer Behavior at master level.
Senior lecturer of Fundamentos de Marketing and Marketing (EaD).

Senior lecturer of Fundamentos de Marketing, Marketing Estratégico, International Marketing and Marketing Research.

Senior lecturer of Fundamentos de Marketing, Marketing Estratégico.
- An example of a video class: http://youtu.be/3IPKd-OSPxU

Senior lecturer of Gestão da Distribuição and Tecnicas de Negociação (2010-2011)
Senior lecturer of Marketing Estratégico at the master graduation of Escola Superior de Educação de Coimbra (ESEC), 2011.
Senior lecturer of New Product Development at the master graduation of Escola Superior de Tecnologia e Gestão de Oliveira do Hospital (ESTGOH) 2011.

Fepam / Cedepe - Recife - Brasil

Lecturer at an MBA in cities Fortaleza, Recife and Belo Horizonte, between 2001 e 2003. Nine courses were delieverd.

Professional traning in several companies and institutions, between 1998 and 2014:

CTT – Correios e Telecomunicações de Portugal

COELIMA - Indústrias Têxteis, SA, Pevidém, Guimarães

TEGOPI – Indústria Metalomecânica S.A., Vila Nova de Gaia

AIP - Associação Industrial Portuense – Matosinhos

ANE - Associação Nacional das Empresárias – Matosinhos

APGEI - Associação Portuguesa de Gestão e Engenharia Industrial – Porto

AIM - Associação Industrial do Minho - Braga

AEBA – Associação Empresarial do Baixo Ave – Trofa.

CATIM – Centro de apoio tecnológico à indústria metalomecânica (online documentation here:

Academic and scientific/pedagogical activities

Member of the juri for the attribution of "specialist title" (2020).
Scientific coordenation of the Centro de Pós-Graduações / Ipam, Matosinhos, from september 2002 till august 2004.
Scientific coordenation of the Marketing area at Ipam Matosinhos, from september 2004 til july 2005.
Member of the Scientific Council of Ipam Matosinhos, since october 2003 till june 2006.

Theses

Graduation project: "Serviços de Formação – Uma aplicação ao sector do Calçado", (1995), supervisor Miguel Martin D'Avila, Ph.D, Universidade Complutense, Madrid.
Master dissertation "Perceived Image of Portugal and Its Impact on Marketing Portuguese Exports", (2002), supervisor Massoud M. Saghafi, Ph.D da San Diego State University, California, USA. Download here: http://www.docstoc.com/docs/172853775/Perceived-Image-of-Portugal-and-Its-Impact-on-Marketing-Portupdf

Peer-reviewed publications

Bandyopadhyay, Soumava, Rama Yelkur, Maria DaCosta, Francisco Coelho (2001), "Product Country-of-Origin Perceptions of Portuguese Consumers," Revista Portuguesa de Marketing, nº 12, (47-53).
Coelho, Francisco (1995) "Serviços de formação e consultoria em marketing," Revista Portuguesa de Marketing, nº 1, (55-65).
Coelho, Francisco and Massoud M. Saghafi, (2003), "Country image: Should Romania care about it?" Management teorie si practicc, nº1, Faculty of Economic Sciences, University of Craiova, Roménia.

Proceedings in international conferences

V. Rosendo-Rios, F. Cohelo-da-Silva, M. Martin-Davila; (2016); "A three-component model of country of origin image and its impact on consumer´s perception of foreign products"; 42nd Annual Conference of the European International Business Academ; December 2-4, 2016
Vienna University of Economics and Business. Availeble online: https://www.conftool.com/eiba-wien/index.php?page=browseSessions&print=head&form_date=2016-12-03&mode=list&presentations=show
Coelho, Francisco, Massoud Saghafi (2003) "Country of Origin: Positioning for the Portuguese Footwear Industry" Poster in EMAC – European Marketing Academy Conference – Glasgow.
Coelho, Francisco, Massoud Saghafi (2002) "Assessing Country Image: a professional buyers' perspective" in in Proceedings of Simpozionul Management si performanta economica, Academia de Studii Economice, Facultatea de Management, Catedra de Management, 21-22 November,(p.83), Bucharest, Romania.
Bandyopadhyay, Soumava, Rama Yelkur, Maria DaCosta, Francisco Coelho (2001), "Product Country-of-Origin Perceptions of Portuguese Consumers," in Proceedings of the AMA Summer Marketing Educators' Conference, available online: https://www.researchgate.net/profile/Francisco_Coelho2/contributions?ev=prf_act

Free communications

"Importância da pesquisa na formulação estratégica em marketing", (1997), Instituto Politécnico do Coimbra.
"Tendências de Marketing", (1999), Ipamform, Porto.
"Como organizar um departamento de exportação", (1999), Associação Industria de Metalurgia e Afins de Portugal. Porto.
"A pesquisa de marketing e o desenvolvimento de novos produtos" (1999), Associação Nacional dos Jovens Empresários, Feira do Empreendedor, Porto.
"Country of Origin Impact on Product Evaluation" (2000), Escola de Economia e Gestão, Universidade do Minho, Braga.
"Pesquisa de Marketing", (2001), Escola de Psicologia, Universiadade do Minho, Braga.
"Country of Origin Impact on Product Evaluation" (2002), Academia de Studii Economice, Facultatea de Management, Catedra de Management, Bucharest, Romania.
"A imagem do país de origem", (2003), Seminário Executivo, CEDEPE, Recife, Brasil.
"Marketing: pecado ou virtude?", (2004), Agencia de Inovação, Lançamento do Manual de Boas Práticas, Braga.
"A imagem do país de origem", (2004), Anje, Feira do Empreendedor, Porto.
"Social Marketing", (2004), Projecto Markethink, Coimbra.
“A importância do país de origem no comportamento do consumidor” Ciclo de seminários IPAM & Fnac, (2010).
TEDx Feira 2013, Speaker, Topic: "Criacão de valor nas cidades", available online: https://www.youtube.com/watch?v=vEcYWTQkauI.